Poor data quality can have several negative consequences, such as unreliable results and inefficient and costly remedies. If you're looking for ways to improve decision-making capabilities but are struggling with poor data quality, it's time to create better systems that result in more accurate information.
To ensure a viable data quality program, you must address the root causes of your issues and form a sustainable plan.
To achieve this, it is important to be familiar with your organization's landscape and its current state; prioritize business use cases for potential fixes; fix at the root cause of any problems so that there is no interruption in future generations of data. Finally, it’s imperative to sustain best practices and grow for your program to succeed over time.